To take Panasonic’s male grooming products from functional electronics to essential style accessories, we recruited the help of someone who personifies the elite performance and precision of the range to be its style ambassador: Rio Ferdinand.

Leveraging the ex Man United and England icon's popularity amongst our primary male audience, and also those who might gift the range, our Play with Style campaign showcased Rio's talents on and off the pitch, supported by Freestyle Football World Champion, Andrew Henderson.