We've shifted the smoothie brand from 'the drink you get in a meal deal' to the drink that brings a joyful burst of fruit and vitamins with each sip helping you break free from the grey everyday. Our latest campaign used a combination of AI and Unreal Engine to create a vibrant, colourful, mouth-watering world filled with supersized fruits, taking viewers on a juicy journey through a hedonistic universe, before bringing them back to the real world, boosted with a little extra joie de vivre.