We challenged the widely held perception that LEGO are a 'toy for boys', by partnering with the UEFA Women's EURO 2022.Our 360° campaign, Play Makes Anything Possible, helped highlight the huge role of play in broadening horizons. Across film, print and OOH we showed the evolution of a girl’s dream job when she grows up through play – from a ‘drum whacker’ to a ‘shark tamer’, to a UEFA Women’s EURO winner, showing anything is possible for girls.We didn’t stop there, championing the inspiring UEFA Women’s EURO players in reactive social posts that celebrated their in-game heroics, running alongside playful animated DOOH across sites nationwide and near stadiums.