BETFRED - BRAVE

BETFRED
WORLD CUP
CAMPAIGN

OVERVIEW

Brave and Betfred wanted to create an advert that celebrated football as it is played by real people, moving away from the glossy star-filled ads of the World Cup. We pushed that even further, by casting a genuinely diverse range of people that represented the whole country, with varying ages, ethnicities, and abilities. We captured the genuine joy of grassroots football and made something celebratory of the UK football loving population.