We've evolved Acronis' functional, technical comms into a more dynamic direction, positioning them as the cybersecurity partner that helps its clients 'Protect Your Edge'. As the brand’s retained creative and activation agency, we are responsible for the strategic planning, activation and rights management of Acronis’ Global sports partnership portfolio across football, American football, F1, and more. Our first campaign brought to life the importance of data in creating a competitive advantage in sport and business, while emphasising the critical role Acronis plays in protecting this data. In year two, we followed this up with The Power of One, telling the story of the strength of unity and togetherness in delivering success, and how Acronis brings together key components of Data Protection and Cyber Security to drive greater efficiency for businesses.