CAPABILITIES

SKILLS &

CAPABILITIES

Our superpower agency strengths create meaningful change, not marginal gain.

STRATEGIC
PLANNING

RESPONSE

We build Brave strategies that have the courage of conviction to drive a step change not a marginal gain. Starting with forensic analysis of the brief. We interrogate the real problem to solve and ask the questions others wouldn’t to really understand the market and audience. Then, we stress test the thinking, using our in house lie detector, the Bravery Index. Leaving nothing to chance, we hook up real people to our biometric tool and measure their true unconscious response to stimulus. Ultimately, we don’t stop until we’ve given brands the conviction they want to make the change they need.

THE BRAVERY INDEX

360° CREATIVE
THINKING

RESPONSE

Big ideas first, always. That is what we believe in. Because concepts that can live anywhere can consistently reach consumers at the most relevant point. This is why everything we do starts with big, brave ideas that can be integrated through campaign touchpoints and inter-agency teams.

VIEW CASE STUDIES

SOCIAL & DIGITAL
EXPERTISE

RESPONSE

Social is often an industry afterthought, but not for us. Our superstrength in earned, paid and performance social strategy and creative are proven across many Brave brands. From single-market campaigns, to centralised asset toolkit creation for Global and European clients, we have a team of socially native creators who live and breath this ever-evolving specialism.

VIEW CASE STUDY

PRODUCTION

RESPONSE

Our in-house, full-service production studio, Courage, produce and direct TVCs, social content and stills across a huge range of brands. Bringing flexibility and agility to the world of content creation, the team, headed up by Peter King are a supremely creative, talented and efficient extension of the Brave group.

MORE ABOUT COURAGE

DESIGN & BRANDING
EXCELLENCE

RESPONS

On-and-offline design, brand creation and repositioning. Our award-winning design and branding team at Brave bring technical excellence and creative flair to still and motion design across a huge number of FMCG, beauty, sports, tech, gaming and luxury brands.

VIEW CASE STUDY

MEET THE

BRAVERY

INDEX©

THE BRAVERY INDEX© is a proprietary tool, developed to test insight-driven concepts, to ensure they resonate with real people and create positive brand change.

 Whether analysing current advertising or potential future directions, the Bravery Index© offers us and our clients a true read on what consumers really think about their communications, and their competitors.

It provides us and our partners with the confidence and courage, where needed, to switch direction and drive positive change for the future.

REQUEST DEMO